Auto Equipment Sales & Service (AESS) was looking to enhance their brand image and Website design. They didn't have a logo design that communicated the sophistication of their services and they were primarily relying on their Website to drive sales. The new ownership realized they had to do something to make them standout in their industry and create a trustworthy feel with their prospective buyers. It was important to keep in mind the target audience: mechanics, automotive shops and small family-owned brake repair shops. This logo screams their industry of course but when you catch the A and E in the bug of the logo it has that touch of smartness the client was looking for.
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