Friday
mundayMorning welcomes a new client
We are proud and thrilled here at mundayMorning to announce a new client Reflect Systems, Inc. Reflect came to us looking for a comprehensive brand positioning plan along with many other things. Reflect is a leading provider of digital signage software and services in the enterprise space. We are excited to be working with such an innovative company. You can learn more about Reflect Systems at www.reflectsystems.com.
Wednesday
Star Wars and Brand Loyalty
The art of brand loyalty was shoved into my face by my 5 year-old son while on vacation last week. We took the kids to Disney World, and all that my son cared about was that there was a Star Wars ride. You see, Star Wars holds a special place in my life as I probably saw Star Wars 100 times in the theater while I was a small tot. I acted like Han Solo (Luke whined too much for my 5-yr-old taste) and wanted to believe that Chewbacca really existed.
I grew up into an adult Star Wars nerd that loves the original 3 films, and I have tried to pass that love onto my son. Here’s where brand loyalty and my Star Wars love became hotly contested. Much to my frustration, my son loves the newest 3 Star Wars movies made by Lucas. He loves all the cool action, Anakin Skywalker turning into a young Darth Vader, and yes, he even loves Jar Jar Binks. This is blasphemy to purists like me. How could my son have wandered off the purist path so far at such a young age? While at Disney he ended up not liking the ride because none of the new “cool” characters are part of it. His brand loyalty was tested. Are you kidding me? Do you know what I would have given to virtually fly through space with C-3PO and R2-D2 when I was 5?
This is what happens with brands. There is an emotional connection that consumers have to that brand that is personal when done correctly. My connection to the Star Wars brand is the same as my son’s; the love we have developed for the movies at such young ages. Mine is now a memory or a feeling I get when watching the original movies that reminds me of my childhood. For my son it is the connection he has to them right now.
Great brands make personal connections and weave themselves into the fabric of their consumers. Those brands then consistently look for ways to connect with new generations of consumers and give the same opportunity to connect as they gave to past consumers. That might mean changing, evolving, listening and engaging more with what the new generation needs. For my son it’s wild action with lots of computer generated coolness, while for me it was some guy dressed up like an enormous Wookie and the old-fashioned illusion of another world created and put on a big screen for me to bask in its cinematic glory.
As much as it pains me to say, Disney needs to update the ride to better reflect what the brand means to the new generation and not just cater to old Star Wars Nerds like me.
Yes, I said it. Wow that hurt.
Which generation of Star Wars are you?
I grew up into an adult Star Wars nerd that loves the original 3 films, and I have tried to pass that love onto my son. Here’s where brand loyalty and my Star Wars love became hotly contested. Much to my frustration, my son loves the newest 3 Star Wars movies made by Lucas. He loves all the cool action, Anakin Skywalker turning into a young Darth Vader, and yes, he even loves Jar Jar Binks. This is blasphemy to purists like me. How could my son have wandered off the purist path so far at such a young age? While at Disney he ended up not liking the ride because none of the new “cool” characters are part of it. His brand loyalty was tested. Are you kidding me? Do you know what I would have given to virtually fly through space with C-3PO and R2-D2 when I was 5?
This is what happens with brands. There is an emotional connection that consumers have to that brand that is personal when done correctly. My connection to the Star Wars brand is the same as my son’s; the love we have developed for the movies at such young ages. Mine is now a memory or a feeling I get when watching the original movies that reminds me of my childhood. For my son it is the connection he has to them right now.
Great brands make personal connections and weave themselves into the fabric of their consumers. Those brands then consistently look for ways to connect with new generations of consumers and give the same opportunity to connect as they gave to past consumers. That might mean changing, evolving, listening and engaging more with what the new generation needs. For my son it’s wild action with lots of computer generated coolness, while for me it was some guy dressed up like an enormous Wookie and the old-fashioned illusion of another world created and put on a big screen for me to bask in its cinematic glory.
As much as it pains me to say, Disney needs to update the ride to better reflect what the brand means to the new generation and not just cater to old Star Wars Nerds like me.
Yes, I said it. Wow that hurt.
Which generation of Star Wars are you?
Friday
Client Update: AESS Logo Design
Auto Equipment Sales & Service (AESS) was looking to enhance their brand image and Website design. They didn't have a logo design that communicated the sophistication of their services and they were primarily relying on their Website to drive sales. The new ownership realized they had to do something to make them standout in their industry and create a trustworthy feel with their prospective buyers. It was important to keep in mind the target audience: mechanics, automotive shops and small family-owned brake repair shops. This logo screams their industry of course but when you catch the A and E in the bug of the logo it has that touch of smartness the client was looking for.
